Corporate Social Responsibility (CSR)
Social value and O2
At O2, we believe in creating a fairer future for everyone, which is why we are proud to be supporting local and national initiatives to enable every community to thrive. We recognise the challenges communities are facing due to the impact of Covid-19 and the climate crisis. We are working closely with our customers and their local communities to help overcome these difficulties. Our focus is on achieving the triple bottom line; delivering positive change across social, economic and environmental pillars within society.
O2 is proud to work with Jobskilla, an organisation to help the unemployed maximise their potential, realise their ambitions and secure greater employment opportunities by obtaining the correct skills for work, and skills for life. JobSkilla is a free online employment and training platform. Their software designs bespoke, local training solutions for learners seeking courses and support, training providers advertising courses and advisers supporting learners.
O2 works with customers and JobSkilla to help people gain employment. Similar projects that we have previously worked on have yielded a 60% job outcome within eight weeks of course completion. Programmes consist of nationally recognised accredited qualifications in personal development and Information Technology. JobSkilla’s digital inclusion course safely trains individuals on the benefits of the use of the internet for a fruitful life, including online banking, prescriptions and online employment activities. It also includes a further qualification determined by the employer who will conduct interviews with the successfully completed candidates upon course completion.
Digital lending library
We work with customers to provide similar services to those of our innovative tablet lending scheme in Leeds, helping to overcome digital exclusion.
- Almost 100,000 Leeds residents do not have basic digital skills, and over 50,000 have never used the internet or last used the internet more than three months ago.
- The city council’s library service is leading a programme with O2 to help those digitally excluded residents become digitally included.
- Working with local charities and the Central Library, we loan centrally controlled tablets to vulnerable/digitally excluded groups.
- This has proven to significantly expand digital inclusion and access to information/services in the Leeds region.
- As well as benefiting individuals, families and the wider community, the economic benefits of digital inclusion to the Leeds economy have been estimated at £45m over ten years.
We are now running several new pilot digital lending schemes across the country, which will scale up to deliver a similar service comparable with Leeds.
View the Leeds lending scheme story here:
“We want citizens to have the skills
and the confidence to get online.”
Jason Tutin, Digital and Learning
Development Manager for Leeds
Tickets for Good
O2 is working with Tickets for Good, on a mission to make events more accessible and inclusive through rethinking ticketing. The vision of our ticket donations service is to help event organisers / venues, sponsors and performers distribute surplus inventory, whilst optimising for diversity and inclusion in a charitable format. We have created a custom distribution system for the donation of unsold tickets to live experiences. Working with our customers, we are able to offer tickets to many different types of events for free or a nominal fee, This could serve as a reward (for instance donating to NHS staff) as well as helping with wellbeing in the community.
O2 and our partnership with charity Hubbub aim to gift 10,000 unused smartphones to vulnerable individuals in the most deprived areas of the UK.
The Community Calling campaign is a lifeline for people who are struggling as a result of the pandemic, and will see smartphones first donated in the London Boroughs of Lambeth, Lewisham and Southwark – locations with high levels of inequality, poverty, exclusion and employment challenges. This has since been extended to other parts of the country such as Bristol.